Hi, I'm Alison

I believe in the magical moments when design changes our lives, even if it’s just in small ways. I’ve worked within both agencies and client-side teams in Australia, London and Dubai.

My process

  • Understand the customer's journey through qualitative and quantitative user research
  • Develop personas
  • Map out the user journey for their problem
  • Identify commercially viable opportunities
  • Develop the information architecture and hierarchy
  • Wireframe and consult with key stakeholders
  • Create visual designs with accessibility at its core
  • Test whenever possible with real customers
  • Assess the implications of my designs on the company’s processes and technical capabilities
  • Prototype and test
  • Iterate and launch

    • Software & Tools

  • Figma, Sketch, Invision, Marvel, Zeplin, Sketch Measure
  • Adobe Photoshop, Adobe Illustrator, Adobe InDesign
  • HTML5, CSS3, jQuery, some PHP, Wordpress, Bootstrap
  • Git, Sourcetree and Bitbucket

    • Qualifications

  • Immersive User Experience Design Course - General Assembly - Feb 2017
  • Bachelor Degree of Interactive Visual Design (Hons) - Queensland University of Technology - 2007 to 2012
  • Bachelor Degree of Business Marketing and Advertising (Hons) - Queensland University of Technology - 2007 to 2012

    • How I spend my free time

    When I’m not busy redesigning everyday experiences to make them extrordinary, I can usually be found either out with my friends or doing one of the following hobbies:

  • Cooking
  • Board games
  • Ice skating
  • Scuba diving
  • Leatherwork
  • Gardening
  • Travelling
  • DIY around my house
    • Copyright Alison Howard